Match the display to what you sell
Williams lists 32 front of house and bakery models here, most built around one kind of product. Start with what goes on show, then the footprint.
Cake and ice cream displays
The eight cake showcases come in 900, 1200, 1500 and 1800 mm widths, each in two shapes. The straight models are 850 mm deep and 1100 mm high. The curved glass versions are shallower at 700 mm but taller at 1400 mm, which lifts the top shelf closer to eye level. The four ice cream showcases follow the same pattern: a 900 mm cabinet taking four GN 1/3 pans and a 1200 mm cabinet taking six, each straight or curved. Count your flavours first, because a gelato counter running eight flavours needs two cabinets.
Sushi, jewellery box and wine displays
The three sushi showcases are low units only 325 mm high and 350 mm deep, in 1200, 1500 and 1800 mm lengths, made to sit on a bench. The two jewellery box displays, 600 and 1200 mm wide, suit small premium lines such as chocolates, macarons or plated desserts at the register. The two wine displays are tall cabinets, 2700 mm high and 500 mm deep, holding 60 or 140 bottles.
Drinks coolers and FOH counters
The Deluxe Beverage Cooler comes in 600, 900 and 1352 mm widths, holding 122, 204 or 309 cans of 330 ml. All three are 800 mm high. The six FOH counters are all 750 mm deep and 750 mm high. Three are remote types, where the refrigeration plant sits somewhere else, and three are standard units. Taking the compressor out of the cabinet frees space: at 1036 mm wide, the remote FOH-2R holds 310 L against 197 L in the standard FOH-1U.
Crystal and Garnet bakery cabinets
Bakeries and patisseries get four uprights. The Garnet bakery models hold 610 L at 727 mm wide or 1270 L at 1400 mm wide, and stand 1974 mm high. The Crystal models are larger: 730 L or 1630 L, 922 mm deep and 2128 mm high.
Before you order
- Access. A 2128 mm Crystal cabinet or a 2700 mm wine display has to fit through the door and be stood upright inside. Measure doorways, corridors and the ceiling, including any bulkhead over the spot.
- Sun and heat. Glass displays work hardest at the shopfront. A curved cake cabinet in a west facing window on a 40 °C Perth afternoon will struggle, so keep displays out of direct sun and away from ovens and coffee machines.
- Airflow. A self-contained cabinet pushes its heat into the shop, so keep its vents clear. A remote cabinet needs a site for the condensing unit and a pipe run to it.
- Food safety. Cream cakes, sushi and other high risk food must be held at 5 °C or below under the FSANZ Food Standards Code. Tell Sam what you plan to show so the cabinet suits it.
Supply and installation
Sam delivers the cabinet, places it, levels it so the doors and glass sit true, and runs it down to temperature before he leaves. On remote counters he runs the pipework to the condensing unit and commissions the system as well. If an old cabinet is coming out, ask Sam about removing it. Williams displays can also be sent by courier if you have your own installer.
Servicing and repairs
Display cabinets fog up, ice over and lose temperature when condenser coils clog or door seals wear, and at the front of house customers see it straight away. Sam services and repairs Williams displays across Perth: $75 + GST call-out and $180 + GST an hour plus parts, with a fixed price agreed before any repair starts. See commercial fridge repairs, scheduled maintenance or the full Williams range.
